Google review link: how to find it, share it and turn it into a QR code

On a computer, signed in to the Google account that manages your Business Profile:

1. Go to your Business Profile (search for your business name on Google, or go to business.google.com).
2. Select Read reviews.
3. Select Get more reviews.
4. Select the share icon, then Copy.

That's your link. Paste it somewhere you'll find it again, like a note on your phone.

Many older guides call this button Ask for reviews. Google's current help page uses Get more reviews, so look for that name if the old one isn't there.

The QR code is in the same Get more reviews panel. To save it, right-click the QR code and choose Save image as.

Google says the review QR code can only be made in a browser on a computer, not on a phone. Once saved, you can print it or add it to anything you already hand out.

Google suggests receipts, thank-you emails, the end of a chat, and a printed QR code in your shop. It also says you can send review requests by email, WhatsApp or a Facebook post.

The best time to ask is soon after the job, while it's fresh. A short message in your own words works:

Hi Sam, thanks for coming in today. If you have a minute, a Google review helps other people find us: [your link]. Thanks, Jo

Google's review policy and UK law both apply. You can ask every customer for a review, by any of the routes above. The CMA's guidance says that simply emailing customers to ask if they'd like to leave a review is allowed.

What you can't do:

• Offer anything in return. Google bans incentives "such as payment, discounts, free of cost goods and/or services" for a review (Google's policy).
• Only ask happy customers. Google bans asking selectively for positive reviews. The CMA's guidance counts encouraging only satisfied customers as cherry-picking.
• Review yourself, or ask staff or family to. Google doesn't allow reviews written with a conflict of interest, such as by employees or relatives.
• Give staff review targets. Google's examples of what's not allowed include asking staff to collect a set number of reviews.
• Pressure people on the spot or tell them what to write. Google says businesses shouldn't require or pressure customers to review while they're on the premises, or ask them to include specific content.

Since 6 April 2025, fake reviews and cherry-picking are banned under the Digital Markets, Competition and Consumers Act 2024, and the CMA can fine businesses up to 10% of their global turnover (GOV.UK). Google has also agreed with the CMA to show warning alerts on UK businesses that fake their ratings, and to turn off their ability to get new reviews (GOV.UK).

NFC review cards and stands have a chip that opens your review link when a customer taps their phone on it, usually with a QR code printed on as a backup. They're made by other companies, not Google.

UK prices we found ranged from about £8 for a basic card (The Online Printer) to £36 for a stand (Reviews Card), as a one-off cost.

Before you buy one, check:

• Does it need a subscription? Some cards link through the seller's own system rather than straight to Google. V1CE, for example, says its free trial cards stop working when the subscription ends.
• Will customers' phones read it? iPhone XS and later read these tags in the background, and the customer then taps a notification (Apple). Older iPhones, and Android phones with NFC switched off, will need the QR code.
• Does it open the right page? Test it on a couple of phones before you put it out.

A printed QR code from Google does the same job for free. A card or stand is worth it if you want something neat on the counter.

We prepare a Google review request for each customer after the job or booking, using the contact details your business already has. It goes by WhatsApp, text or email once you approve it. When a review arrives, we draft a reply for your approval, and new and negative reviews are flagged so nothing sits unanswered.

• Google review requests and replies

You approve every message and who receives it before anything is sent.